For Immediate Release
TalkingRain Beverage Company’s Sparkling ICE
Now Available in Kroger Stores and Affiliates Nationwide
New Distribution Marks Growth Milestone for Washington-Based Water Brand
Issaquah, WA– April 26, 2011 – TalkingRain Beverage Company, a market leader for natural water and flavored beverages in the Pacific Northwest, announces that their Sparkling ICE brand has expanded its distribution to Kroger and its affiliate stores nationwide. The expansionhighlights TalkingRain’s drive to be the authority on calorie-light, healthy drink options that transcend traditional beverages in light of the United States’ obesity epidemic.
Beginning April 25, Sparkling ICE will begin appearing in nearly 2,000 Kroger stores and such affiliate stores as King Soopers, Ralphs, QFC, Fred Meyer, Frys, Dillons and Smith’s across the country. Previously only available regionally in the Pacific NW, havingSparkling ICEmore readily available to customers is marking the rise of the brand’s already successful growth trajectory in the flavored water market.
“This new distribution in Kroger and affiliate stores is a huge step not for just TalkingRain, but for Sparkling ICE as a brand,” says Kevin Klock, General Manager/Senior Vice President at TalkingRain. “We are so excited about the rapid growth of Sparkling ICE, as it will enable us to reach a broader, health-conscious demographic.”
Crafted from the TalkingRain Beverage Company—a Pacific Northwest company with a 20-year reputation for making big splashes in innovative beverages—Sparkling ICE is refreshing hydration with just the right amount of bubbles. Sparkling ICE is an excellent source of B-vitamins, vitamin D, Green Tea Extracts and antioxidants.Bottled in clear, vibrant packaging, Sparkling ICE is available in six distinct, delicious flavors (orange mango, black raspberry, lemon lime, pomegranate berry, pink grapefruit and kiwi strawberry), all of which are caffeine-free and Kosher U, contains no carbs or sodium, and is sweetened with Splenda to keep taste buds lively.
About TalkingRain Beverage Company:
TalkingRain Beverage Company is passionate about providing choices to health-conscious consumers. For over 20 years the brand has been the regional market leader and is now available in national and regional grocery store chains across the country.
The TalkingRain family of beverages includes healthy, thirst-quenching product lines: Twist, Sparkling ICE, Air Water, TalkingRain Fusions, TalkingRain Mountain Spring Water andTalkingRain Sparkling Water, all of which are created to refresh the body and renew the mind.
For more information about TalkingRain Beverage Company, please visit www.talkingrain.com
or contact Lauren Klingler of Behrman Communications: 212-986-7000