Why our Director of Marketing was Cast in an Influencer Video
Emily Arthurs Delights Consumers with a Pink Mimosa Cocktail Recipe
While influencer marketing is at its peak, brands run the risk of losing authenticity if they don’t choose their ambassadors wisely. A successful influencer is an authentic advocate for a brand. They like Sparkling Ice, they drink Sparkling Ice, they load cases into their car anytime there’s a family barbecue or BYOB event. When they walk through the grocery store, they can’t help but stop by the beverage aisle to line up their favorite 17oz bottles in perfectly straight, color-coordinated columns that would make any merchandiser proud—maybe that last one is just us. Naturally, we turned towards our Rain Makers. Who better to advocate for our brand than the people who live and breathe it?
A LinkedIn article recently shared that “when employees, rather than brands, share content, potential customers are more likely to connect with it. No wonder when employees share content – whether about a marketplace issue, a product, or about their company’s work environment – they typically see a click-through rate that is 2 times higher than when their company shares the same content.”
Emily’s cocktail demo is the first in a series of 6 videos where Rain Makers play bartender for the day. Allowing Rain Makers to step in front of the camera and get personal allows consumers to see the real people behind the brand. “We’re always looking for new ways to surprise and delight Sparkling Ice fans. We hope these recipe videos will not only highlight different usage occasions for Sparkling Ice, but also show off the talent, passion and fun personalities of our Rain Makers” says Sarah Gustat, Vice President of Marketing.
What You Need
1 Champagne Flute
1 Bottle Sparkling Ice Cherry Limeade
5 oz Chilled Sparkling Wine
How to Make it
Pour 5 oz of sparkling wine into a champagne flute. Top with 1 oz Sparkling Ice Cherry Limeade. Garnish with a strawberry slice and serve!