Agreement Brings Himalayan Natural Mineral Water to the U.S. via Independent Sparkling Ice DSD Network
Preston, WA (August 16, 2017) – Talking Rain Beverage Company®, the maker of Sparkling Ice® flavored sparkling waters, announces today a strategic alliance with Tata Global Beverages. The agreement will enhance the brand reach of Himalayan Natural Mineral Water under the Talking Rain Beverage Company umbrella, leveraging the Sparkling Ice distribution network to launch the mineral water in the U.S. This agreement will also signal the start of an alliance which will open doors for possible further expansion for Sparkling Ice into international markets.
“We are proud to announce a strategic alliance between Talking Rain and Tata Global Beverages,” stated Marcus Smith, President of Talking Rain Beverage Co. “Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the United States. We are thrilled that the groundwork laid by the company and our distributor and retail partners has allowed the opportunity for a partnership of this kind, and we look forward to playing an instrumental role in the successful U.S. market entry for Himalayan Natural Mineral Water.”
Himalayan natural mineral water is a premium source water, from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface in the foothills of the Himalayas. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and during this journey, allow the water to pick up essential minerals from which it acquires its unique composition and taste.
Stephen Rice, Regional President Canada, America and Australia, Tata Global Beverages said ‘We are delighted to be partnering with Talking Rain for the US market entry of Tata Global Beverages’ Himalayan natural mineral water. With this entry, our product portfolio in the USA market will extend to the water category in addition to our existing coffee and tea portfolio. Himalayan is one of the first premium Indian FMCG brands to target the broader American audience and we look forward to working with Talking Rain to establish a strong market presence for Himalayan natural mineral water.”
About Talking Rain® Beverage Company
An iconic brand in the Seattle-area for 30 years, Talking Rain is a Washington-based beverage company situated in the foothills of the Cascade Mountains. This innovative company is outselling global brands in flavor-categories across the U.S., while beginning to find success internationally with the brand’s bold-flavored, lightly carbonated sparkling water.
A part of the Talking Rain product portfolio for over 20 years, Sparkling Ice beverages were often overlooked, until a major organizational shift in 2010 where the new leadership team refocused the company’s efforts on this diamond in the rough. At that time, Talking Rain started to build a strong marketing, sales and manufacturing team to focus efforts on this flavored, zero-calorie carbonated beverage, which was quietly building a strong following in the Northwest since entering the marketplace.
Since 2011, this strategic focus on Sparkling Ice has ignited the brand, resulting in 5900% sales growth from 2010-2015, and surpassing $650 million in retail sales that same year.
About Tata Global Beverages
Tata Global Beverages is a global beverage business; its brands have presence in over 40 countries. The Company has significant interests in tea, coffee and water and is the world’s second largest tea company. 300 million servings of its brands are consumed everyday around the world. Tata Global Beverages Group has an annual turnover of approximately US$1.4bn including from its JV’s and associates; it employs around 3,000 people across the world. The company focuses on natural beverages and has a stable of innovative regional and global beverage brands, including: Tata Tea, Tetley, Himalayan natural mineral water, Tata Water Plus and Tata Gluco+, Good Earth tea, Grand Coffee and Eight O’clock coffee. For more information please visit www.tataglobalbeverages.com
5W Public Relations